One in four Brits will use Twitter by predicts eMarketer

The latest report from eMarketer suggests that over twenty five % of UK population are mistreatment Twitter by 2018, reaching seventeen.1 million users, a jump from 3 in ten social network users in 2012.

Twitter according twelve million active users within the UK by the top of 2013, with 40.6 % of them accessing their Twitter account a minimum of once in an exceedingly month.

eMarketer expects this figure to rise to twenty one.1 % of the united kingdom population by the top of 2014. Breaking down this any, the analysis firm notes that twenty five-34 year olds can account for 25.4 % of Twitter users, 18-24 year olds can take a twenty four.5 % share, whereas sixty five and higher than cohort to extend by thirty seven.8 % this year.

The report explains “The continued growth of the Twitter audience follows typical patterns for post-early-adoption social networking sites. when Facebook attracted a core of stripling and young adult users, those users’ folks and grandparents started sign language up, and also the social networking large saw its main growth coming back from the oldest and youngest users.”

“This pattern is continuance itself on Twitter within the UK: whereas young youngsters still have substantial growth rates, the 12-to-44-year-old population has slowed to around or below the typical rate of growth for the service. Meanwhile, we tend to expect usage among those ages sixty five and older to extend by thirty seven.8% this year.”

eMarketer’s figures conflict with the figures according by Twitter’s former UK chief Tony Wang that the network had fifteen million users within the UK in Sep 2013.

eMarketer, however, confirmed that the figures from its latest report relies on multiple sources and doesn’t embody multiple accounts, pretend accounts or business-related accounts.
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